Background & Description

SPARC is looking for quotations for a Campaign on Protection and Promotion of Child Rights is desire to hire services of advertising agencies in Islamabad for four months (September to December 2019).

Advertising agencies are invited to share sealed quotation along with detailed plan including names of cable, radio, TV channels, number of spots/times each PSM/program to be aired per day and total number of spots/shows per channel per day/month.

Requirements and Skills


Airing of Public Service Messages on child rights through cable

04 Messages

  • 40 second to 1 minute (maximum)
    Duration: At least 12 spots of each message (48 spots per day)
  • Months: 1 September till 31 December 2019

Station: Islamabad

Social Media Campaign

  • 12 posts per month
  • Months: September till December

Arranging TV talk shows (One hour time)

  • 2 (One tier 1 channel and one tier 2)
  • One in September
  • One in November

Station: Islamabad

Production of 1-minute videos for social media

Total: 3 Videos

  • One September
  • One October
  • One November

Station: Islamabad

Arranging Radio talk shows

Total shows: 4

Duration: one hours


  • One in September
  • One in October
  • One in November
  • One in December

Station: Islamabad

How to Apply

Terms & Conditions:

1. The sealed quotation should include total airing cost for 4 months (including all applicable taxes) and total reach/subscribers/users for each channel.

2. The quotations to be received on following address by Aug 20, 2019:

Manager Administration, House 98, Street 5, MPCHS, E-11/1, Islamabad

3. The procurement committee reserves the right to change the quantities or cancel/reject any or all offers without assigning any reason.

4. All vendors/firms must not be engaged in any corrupt, fraudulent, collusive or coercive practices including but not limited to applying/ bidding by multiple names/ companies. If any bidder is found to be involved in such practices his/her bid may be rejected and the companies in question permanently blacklisted.

5. For more information kindly write at

About Organization

SPARC was founded in 1992, registered in December 1992 as a society under the Societies Registration Act 1860, by Supreme Court Advocate Anees Jillani. The idea for creating Pakistan’s leading child rights organization came to fruition following a discussion between Anees Jillani and the then UNICEF Officer in Islamabad, and an International Baby Food Action Network (IBFAN) Training Course on Implementing the International Code of Marketing of Breast milk Substitutes in Penang, Malaysia.

For about three years, Anees Jillani supported all SPARC activities on his own. Later, UNICEF approached SPARC with its first funding wherein the Annual Project Plan of Action was signed. SPARC started to take out a quarterly newsletter in English which was later also published in Urdu and Sindhi. UNICEF and the Royal Netherlands Embassy initially supported the newsletter.

Canadian International Development Agency (CIDA) was the first to support SPARC institutionally and SPARC set up offices in Islamabad. A hallmark publication of SPARC, The State of Pakistan’s Children, was born; supported by Norwegian Agency for Development (NORAD). SDC brought SPARC into the national sphere with offices opened n Peshawar and Lahore.

SPARC’s work is guided by international human rights principles and standards which are integrated at policy and program level. The main guiding documents include the United Nations Convention on the Rights of the Child (UNCRC) and relevant ILO Conventions.

SPARC has consultative status with the United Nations ECOSOC (Economic and Social Council) and the United Nations Department of Public Information and is also partnered with Defense for Children International (DCI).