Background & Description

Pakistan currently has the largest generation of young people in its history. According to World population review projections . 64 per cent of the total population of Pakistan is below the age of 30 years; and about 30 per cent of the population are young people between 10 – 24 years of age. Going by the 2019 population projection for the country, the estimated number within this age cohort was 65.4 million young people (33.8 million males and 31.6 million females). This makes Pakistan the second youngest country in South Asia after Afghanistan and one of the youngest in the world. This “youth bulge” provides unique challenges as well as opportunities for the country’s social and economic progress.

UNICEF Pakistan supports various initiatives for adolescents (age 10-19) in the education, child protection, WASH, and nutrition among others, which also includes communication for development activities. Some of these interventions are vertical, others are inter-sectoral:

  1. Education for adolescents, both in formal and non-formal settings. The main focus is on Accelerated/Alternative Learning programs (ALPs) for out-of-school children and adolescents age 9 and above to obtain an equivalent primary or middle school education.
  2. Child marriage and violence against children. The IKEA project reinforced the participation of adolescent and young people to actively engage in issues which are relevant to them. The child protection draft SBCC strategy also highlights the important strategy of working as adolescents as stakeholders in the prevention of child protection violations
  3. WASH: Menstrual Health Management (MHM) through promoting positive and healthy practices in schools with adolescent girls, teachers and mothers. This is undertaken jointly by WASH and Education. Programmatic interventions are accompanied by communication campaigns with well-known positive role models.
  4. Nutrition: Adolescent nutrition strategy has been developed, of which there is a strategic area on C4D which advocates for and supports large-scale social and behaviour change communication programmes about the benefits of good diets, healthy eating practices, among school-age children and adolescents.
  5. Health: The Health section is developing an adolescent health strategy.
  6. Youth engagement: various youth engagement initiatives are being undertaken in the context of GenU, including Youth Innovation Challenges, capacity building of youth to have their voices heard, as the basis of a “We the Future” platform for GenU Pakistan. Recently, a Youth Engagement Strategy was developed with other UN agencies in the context of COVID-19.

UNICEF Pakistan has a positive experience of producing and rolling out an integrated Early Childhood Development (ECD) parenting package in the country. Building on this initiative, the C4D section in collaboration with programme sections and the ADAP technical working group is intending to produce a transferrable skills /integrated life skills-based package for adolescents

To make a difference, you will be accountable for the following tasks and deliverables:

Inception meeting to finalize the methodology, work plan and reporting.

  • Conduct a desk review of existing evidence and literature, communication products for adolescents from other countries particularly from the region or similar contexts and country specific existing delivery platforms.
  • Review the relevant communication material, approaches and programs - developed on adolescents in Pakistan.
  • In close coordination and consultation with the C4D working group and Adolescent Development Participation (ADAP) technical working group, produce a concept note on the package development and its implementation with clear recommendations on which will be the platforms to roll out, how to roll it out, capacity development needs, coordination structures etc.
  • Hold consultations with different groups of adolescents/young people to ensure an adequate representation from different ‘groups’ of adolescents (socio economic status, location, gender, etc.) and relevant government counterparts, community stakeholders on prioritizing key elements of communication package both at the Federal and Provincial (including AJK and GB) levels to discuss technical content for the package and get inputs from the adolescents themselves on the format, coordination structures, capacity needs, roll out plans etc.
  • Develop transferrable skills/integrated life skills-based two separate communication packages: a) for age group 10-14 b) age group 15-19- based on the evidence, inputs from consultations and already existing resources.
    (This will include: a training manual, integrated set of peer-to-peer learning booklet / flipchart, quizzes, cards, interactive games, social media content, content for digital media and mass media campaign design)
  • Facilitate a consultative meeting with Government counterparts to share the draft packages and receive inputs to finalize.
  • Pre-test the package in different settings
  • Revise the package based on the pretesting and feedback
  • Finalize the Options paper
  • Finalize package and submit it to Pakistan Country Office (PCO)


  • UNICEF approved methodology and workplan
  • Report of the desk review available
  • Concept note
  • Consultation with adolescents including with UNICEF sections and government counterparts
  • Production of transferrable skills/life skills-based communication package for adolescents, parents and communities
  • Stakeholder meeting to share the draft package with Government counterparts and partners
  • Pretesting
  • Revision of draft package and revised version available
  • Option paper for roll out of the package for Pakistan available
  • Final endorsement of the package
Requirements and Skills
  • An Advanced University Degree (Master’s) in social sciences.
  • A minimum of six (6) years of increasingly responsible experience in working with adolescents.
  • Experience in writing, developing educational/instructional material, training packages, literature for children.
  • Fluency in English is required. Knowledge of another official UN language (Arabic, Chinese, French, Russian or Spanish) or a local language is an asset.
How to Apply

Use this link:

About Organization

Ever since 1948 when its first office was established in Pakistan, the United Nations Children’s Fund (UNICEF) has been committed to the aspiration that one day, each and every child in the country, no matter where they live, or their family circumstances, will be guaranteed the right to survive. UNICEF does not stop there – the right to life is ineffectual if ill-health, ignorance, violence or exploitation denies a child his or her right to thrive. For this reason, UNICEF envisions a day when all children everywhere get a fair chance in life, and avail of meaningful opportunities to reach their full potential, unhampered by discrimination, bias, or favoritism.

This conviction underpins our work in Pakistan. Working in partnership with government at every level from the local to the provincial and federal, alongside committed donors, NGOs, CSOs and private organizations, UNICEF celebrates important achievement while recognizing that there is a long way to go before UNICEF can achieve the dream of a world fit for children.

Through the equity strategy, which emphasizes the most excluded and disadvantaged children, UNICEF translates our commitment to child rights into action. UNICEF are guided by key documents such as the Core Commitments for Children in humanitarian situations, and the Convention on the Rights of the Child (CRC) to which Pakistan is a signatory, as well as the aspirations of first the Millennium Development Goals (MDGs) and now the Sustainable Development Goals (SDGs). UNICEF focuses on increasing access to services and opportunities by women and girls in all facets of life, and promote gender-sensitive action as a core priority.

This year, under government leadership to eradicate polio, UNICEF saw the number of cases plummet and geared up for a final push to end a disease which has brought disability and heartbreak to millions. UNICEF celebrated Pakistan’s National Vision for Coordinated Priority Action to Address the Challenges of Reproductive, Maternal, Newborn, Child Health and Nutrition (2016–2025) which created a new framework for health care, and new strategies to help caregivers learn how to ensure that all children get the right nutrition at the right age. 

UNICEF helped bring children to school and investigated alternative streams for those left behind by the formal education system. UNICEF successfully piloted innovative ways of helping to register children at birth, and assure them of an identity.

Pakistan is prone to both natural and man-made disasters. UNICEF continued helping displaced and returning families in Khyber Pakhtunkhwa (KP) province and the Federally Administered Tribal Areas (FATA). Recognizing the importance of preparing for future disasters, UNICEF supported training in disaster risk reduction, climate change adaptation and disaster risk management.

This year, UNICEF celebrated Pakistan’s achievement of its sanitation target under MDG 7. Our Pakistan Approach to Total Sanitation was a key contributor to this success. 

In 2016, UNICEF begins efforts to help Pakistan achieve the SDGs – an opportunity to advance the rights and well-being of every child. Meaningful success will depend on renewed and effective partnerships at every level, from the federal government down to communities where our work has the most tangible impact. It requires high quality data and research, and innovative ways of addressing challenges. It requires an equity-based approach, so those who are traditionally excluded also benefit. As part of Pakistan’s One UN II programme and Delivering as One, UNICEF joins our United Nations peers in helping Pakistan’s governments meet this pressing challenge.