Background & Description

Oxfam together with Australian Aid has initiated a project to actively engage with college and university students of Karachi through Art and Edutainment to bring about an impactful, lasting and meaningful change in young people’s attitudes and behaviour towards Violence Against Women and Girls (VAWG) issues. However, given the outbreak of the Covid-19 pandemic, the scope of the project goes beyond educational institutes reaching out to the public with regards to VAWG via digital and online platforms. The project includes a range of activities including animated movies on VAWG, wall murals, social media campaign, radio messages and development of Complaint Response and Referral Mechanism on specifics dimensions of gender-based violence in 20 targeted Universities.

1.      Scope

The scope of work would entail following activities:

  1. 4 Animated Movies with duration not more than 2 to 4 minutes each. The language of the movies will be Urdu with subtitles in English.
  2. Promotion of Animated Movies on TV Channels reaching out to 6 million people through telecasting each movie twice on prime time on main TV channels (both public & private).
  3. Promotion of Animated Movies on local cable channels reaching out to 1.6 million people in various zones of Karachi such as East, South, Central, Korangi and Malir.
  4. Monitoring and tracking viewership of the movies.
  5. Engaging 2 to 3 Celebrities to record messages to fight VAWG and Endorsing Oxfam’s project on Ending Violence Against Women and Girls Through Edutainment. Each celebrity will record at least two messages. Also, each celebrity will be making at least one social media preferably twitter post on EVAW recognizing Oxfam’s contribution.

2.      Deliverables

  1. Develop and share scripts for animated movies. All the scripts will be reviewed by Oxfam team for further approval for execution. These scripts would be shared with Oxfam 10-12 working days prior to executing the intervention. Also, consultant will share draft storyboards, sketches of characters, animation style ideas, sample music, a mock video for discussion and approval.
  2. At the beginning, Oxfam will make an orientation session, of the team involved in developing scripts and filming movies, to develop their understating on of the project with special focus on component of the animated movies and their promotion.
  3. Development of 4 Animated Movies with duration of 2 to 4 minutes each. The language of the movies will be Urdu with subtitles in English.
  4. 4 Animated Movies on TV Channels are promoted reaching out to 6 million people through telecasting each movie twice on prime time on main TV channels.
  5. Animated Movies on local cable channels reaching out to 1.6 million people in various zones of Karachi such as East, South, Central, Korangi, Malir are promoted.
  6. 2 to 3 Celebrities to record messages to fight VAWG and Endorsing Oxfam’s project on Ending Violence Against Women and Girls Through Edutainment are engaged and at least two messages of each celebrity are recorded. The celebrities selection will be made in consultation with Oxfam.
  7. Submit a final report at the end of the assignment. Raw files (images, colors, fonts, processing files etc.) should be shared with Oxfam for review.

3.      Timeline

The assignment including development of the animated movies and their promotion is expected to start from 18th July 2020 and will be completed by 18th September 2020.

Requirements and Skills
  1. Ideally, a media firm with a minimum 5 years of experience in developing animated movies in Urdu and English.
  2. Able to demonstrate experience in developing animated movies on EVAWG.
  3. Have proven experience in effective engagement with electronic media including television.
  4. Have proven experience in engaging celebrities in the campaigns made in development sector.
  5. Have an understanding and demonstrated experience of developing ideas and scripts around the social issues specifically on gender related issues for different audiences including youth.
  6. Thematic expertise on gender related issues will be an added value.
  7. Experience with Gender campaign designs will be an added benefit.
  8. Experience of work with other international (I) NGO’s.
  9. Demonstrate clear understanding of cultural sensitivity around gender rights.
  10. Interest in using new media and technology for creativity and innovative ideas to develop and execute the campaign specifically from the young student’s interactive engagement perspective.
  11. Good coordination with civil society actors and strong networking within media industry.
How to Apply

Interested consultants/ firms should submit their technical and financial proposals. The following should be included in application:

  • At least two relevant reference relevant to assignment previously performed by the applicant.
  • Copy of proof that the applicant is a tax filer of the Government of Pakistan.
  • An approach paper, including assignment methodology and a time planning based on these ToRs.
  • CV(s) of the proposed consultant(s), proving relevant experience.
  • Total price accompanied with a cost break down of each activities, days or hours spent and the related fee.
  • Proposal must reflect area of expertise around terms mentioned under ‘’Expected Services’’.
  • A complete profile with organizational structure.
  • Copy of legally registered entity.

 

Quotations should be submitted by post/online with the subject line/consultancy title “Animated Movies on Ending Violence Against Women & Girls and Their Promotionby 2nd July 2020 (5PM) to the below address.

Email ID:  oxfampak@oxfam.org.uk

About Organization

Oxfam’s vision is a just world without poverty: a world in which people can influence decisions that affect their lives, enjoy their rights, and assume their responsibilities as full citizens of a world in which all human beings are valued and treated equally. Oxfam in Pakistan has been working in the country since 1973. In the Pakistan, our goal is to contribute to the eradication of poverty by supporting women and other vulnerable groups in saving lives and building livelihoods, enhancing their resilience to crises, shocks and stresses, and making their voices heard to hold duty-bearers accountable.