Background & Description

Pakistan was the sixth country in the world to sign and ratify the Convention on the Rights of the Child, less than one year after it was adopted by the United Nations General Assembly in 1989. However, children and adolescents living in Pakistan still face acute challenges. UNICEF supports the Government to accelerate progress for children.

There is a need to support advocacy for child rights and programme / donor visibility by taking relevant photos across Pakistan, in line with UNICEF standards and rules on ethical reporting for children.

There is an ongoing requirement for the production of evidence-based content, including compelling photos for use in media, social media and publications, that documents key children’s issues and ongoing responses in the field, to support UNICEF’s advocacy efforts. UNICEF Pk is therefore looking at having high-quality photography service providers on contract who are located in various parts of the country and can fill assignments.

UNICEF Pakistan’s Communication and Advocacy section would like to engage, through an LTA,  the services of a number of high- level photographers who will be available at short notice to undertake field visits to produce photos in support of advocacy for child rights, and/or to document UNICEF activities  and programmes.

To make a difference, you will be accountable for the following tasks and deliverables:

Overall tasks of the selected vendors will be, under the guidance of the Chief of Advocacy & Communication and/or the Communication Specialist and/or the Communication Officer, to:

  • Support through photography advocacy related to children’s rights (health, nutrition, education, protection, water and sanitation, social protection.,.) including intersectoral advocacy (E.g. early childhood development (ECD) and Adolescence) as well as campaigns and partnerships (e.g. Every Child Alive & Thriving, Clean Green Pakistan, Early Moments Matter, Generation Unlimited, ENDviolence...), etc.
  • Document through photography programmes led by UNICEF, including some funded by donors
  • Document activities led by UNICEF or partners, such field visits, events, etc.
  • Produce photo series with storytelling (longer captions).
  • Produce professional, high quality and high-resolution photo materials suitable for printing, publishing and use in mass media and in digital or social media purposes.
  • Ensure the dignity of subjects, abiding by applicable UNICEF / UN guidelines and policies (e.g. ethical reporting on children) that will be provided upon contract signature.
  • Keep in mind culture, gender and other diverse sensitivities when taklng photos. Abide by UNlCEF’s ethical rules for reporting on children.
  • Ensure that written consent forms are signed by parents and caregivers when taking photos in cases when it is required by UNICEF.
  • On assignment completion, transfer high quality photos in high resolution electronically or by DVD/portable drive courier sent to UNICEF, including written captions.
  • Work closely with UNICEF’s Chief of Advocacy & Communication and other members of the Advocacy & Communication Team.
  • Ensure effective and efficient provision of services, full confidentiality in all aspects of the assignment, management of information flow and follow-up on deadlines and commitments made.
  • In special events, the photographer may be required a couple of photos within the hour(s) following the event, the rest to follow later.
  • Abide with UNICEF’s copyright rules and regulations. Refrain from providing any photo materials taking under a UNICEF Agency assignment to any media outlet, publishing agency, organization or personality, unless it was formally approved by UNICEF.
  • Photographer to supply all photographic equipment and agree to provide, if requested, transmissions of rough edit selections of best images, with complete caption information.
  • UNICEF has first selection rights to all originals taken on this assignment with non-exclusive concomitant world rights in all media in perpetuity
Requirements and Skills
  • Minimum five years of progressive experience as a photographer 
  • Good interpersonal skills and flexible attitude. 

How to Apply

For more information and online application: Click Here

About Organization

Ever since 1948 when its first office was established in Pakistan, the United Nations Children’s Fund (UNICEF) has been committed to the aspiration that one day, each and every child in the country, no matter where they live, or their family circumstances, will be guaranteed the right to survive. UNICEF does not stop there – the right to life is ineffectual if ill-health, ignorance, violence or exploitation denies a child his or her right to thrive. For this reason, UNICEF envisions a day when all children everywhere get a fair chance in life, and avail of meaningful opportunities to reach their full potential, unhampered by discrimination, bias, or favoritism.

This conviction underpins our work in Pakistan. Working in partnership with government at every level from the local to the provincial and federal, alongside committed donors, NGOs, CSOs and private organizations, UNICEF celebrates important achievement while recognizing that there is a long way to go before UNICEF can achieve the dream of a world fit for children.

Through the equity strategy, which emphasizes the most excluded and disadvantaged children, UNICEF translates our commitment to child rights into action. UNICEF are guided by key documents such as the Core Commitments for Children in humanitarian situations, and the Convention on the Rights of the Child (CRC) to which Pakistan is a signatory, as well as the aspirations of first the Millennium Development Goals (MDGs) and now the Sustainable Development Goals (SDGs). UNICEF focuses on increasing access to services and opportunities by women and girls in all facets of life, and promote gender-sensitive action as a core priority.

This year, under government leadership to eradicate polio, UNICEF saw the number of cases plummet and geared up for a final push to end a disease which has brought disability and heartbreak to millions. UNICEF celebrated Pakistan’s National Vision for Coordinated Priority Action to Address the Challenges of Reproductive, Maternal, Newborn, Child Health and Nutrition (2016–2025) which created a new framework for health care, and new strategies to help caregivers learn how to ensure that all children get the right nutrition at the right age. 

UNICEF helped bring children to school and investigated alternative streams for those left behind by the formal education system. UNICEF successfully piloted innovative ways of helping to register children at birth, and assure them of an identity.

Pakistan is prone to both natural and man-made disasters. UNICEF continued helping displaced and returning families in Khyber Pakhtunkhwa (KP) province and the Federally Administered Tribal Areas (FATA). Recognizing the importance of preparing for future disasters, UNICEF supported training in disaster risk reduction, climate change adaptation and disaster risk management.

This year, UNICEF celebrated Pakistan’s achievement of its sanitation target under MDG 7. Our Pakistan Approach to Total Sanitation was a key contributor to this success. 

In 2016, UNICEF begins efforts to help Pakistan achieve the SDGs – an opportunity to advance the rights and well-being of every child. Meaningful success will depend on renewed and effective partnerships at every level, from the federal government down to communities where our work has the most tangible impact. It requires high quality data and research, and innovative ways of addressing challenges. It requires an equity-based approach, so those who are traditionally excluded also benefit. As part of Pakistan’s One UN II programme and Delivering as One, UNICEF joins our United Nations peers in helping Pakistan’s governments meet this pressing challenge.