Background & Description

1.       Background

Oxfam is an international confederation of 19 organizations working together with partners and local communities in more than 90 countries. Oxfam works to find practical, innovative ways for people to lift themselves out of poverty and thrive. We save lives and help rebuild livelihoods during times of crisis. We campaign so that the voices of the poor can influence the local and global decisions that affect them.


Oxfam in Pakistan has been working since 1973 to ensure that all its people, especially women and girls, are able to exercise their rights and have access to basic services and economic resources. We work with local groups, media, academia, private sector, think tanks and the government, to improve livelihoods, provide humanitarian aid, create safer communities and promote economic and gender justice. We support local partners and work with government authorities to improve the livelihoods of those living in poverty and provide humanitarian assistance to those affected by disasters and conflict. Together with our local partners we are working to empower people of Pakistan to create a future, which is secure, just and free from poverty.

2.       Oxfam’s Contribution for Women Empowerment

Since starting its operations in Pakistan, Oxfam has undertaken various initiatives to contribute to improving the overall situation of women in Pakistan. Currently, Oxfam’s Gender Justice program pillar, and other program pillars are implementing different projects to address these challenges, and to help the Government of Pakistan to progress on the Gender Equality and Women Empowerment under Sustainable Development Goal.


In the recent past, Oxfam has held some discussion sessions on SDGs (Sustainable Development Goals) in 11 selected university campuses, and has also held poster competitions among students to engage them in the discourse of the key challenges that women / girls face, while they try to convert their competence, aspirations, skills, talents and qualifications in achieving their dreams, and to pursue professions, jobs and business of their choices.

3.       The Intervention

Oxfam together with Australian Aid has initiated a project to actively engage with college and university students of Karachi through Art and Edutainment to bring about an impactful, lasting and meaningful change in young people’s attitudes and behaviour towards Violence Against Women and Girls (VAWG) issues. However, given the outbreak of the Covid-19 pandemic, the scope of the project goes beyond educational institutes, so the outreach reaches the public on issues of VAWG via digital and online platforms. The project includes a range of activities including animated movies on VAWG, wall murals, a social media campaign, radio messages and development of a Complaint Response and a Referral Mechanism on specific dimensions of gender-based violence in 20 targeted Universities.

4.       Scope

The scope of work would entail following activities:

  • Developing three scripts for wall murals on early marriages, cyber harassment and gender equality;
  • Creation of 60 wall murals in 20 Universities; 3 in each university.
  • 5.        Deliverables
  • A workplan with a clear methodology, approach and deliverables with associated timelines;
  • Messages on themes of early marriages, cyber harassment and gender equality will be developed and finalized in alignment with project theme in consultation with Oxfam and its specific design guidelines;
  • The digital samples including design, colours, logos and branding of wall murals will be designed, developed and shared with Oxfam for approval;
  • Execution of the agreed upon design mural on the walls at the university;
  • Capturing high resolution pictures of painted wall murals and sharing with Oxfam;
  • A final report at the end of the assignment is submitted to Oxfam.

6.       Timeline

The assignment is expected to start from 15th October 2020 and will be completed by 30th November 2020.

Payment Plan

The payment plan for the assignment will be made considering Oxfam’s policy for payment to consultants/ firms. The consultant/ firm will be responsible for all the logistics and expenses related to the boarding and lodging needed for the execution of the assignment.

Important Note

The magnitude of work can be negotiated following assessment of the proposals and subsequent presentation by the firms.

Requirements and Skills
  1. Ideally, visual artists and/or organization with a minimum 5 years of experience in creation of wall murals;
  2. Able to demonstrate experience in creation of wall murals on EVAWG;
  3. Thematic expertise on gender related issues will be an added value;
  4. Experience of work with other international (I) NGO’s;
  5. Demonstrate clear understanding of cultural sensitivity around gender rights.
How to Apply

Interested consultants/ firms should submit their technical and financial proposals. The following should be included in application:

  • Sharing 3 samples of relevant work on creation of wall murals;
  • Copy of proof that the applicant is a tax filer of the Government of Pakistan;
  • An approach paper, including the assignment methodology and a time planning based on these ToRs.
  • CV(s) of the proposed consultant(s) to prove relevant experience;
  • Total price accompanied with a cost break down of each activities, days or hours spent and the related fee;
  • Proposal must reflect area of expertise around terms mentioned under ‘’Expected Services’’;
  • A complete profile of the consultant with organizational structure;
  • Copy of legally registered entity.

Quotations should be submitted by post/online with the subject line/consultancy title

“Creation of Wall Murals on EVAWG” to the below address:

Email ID:

NOTE: Bids received after the mentioned date will not be considered for evaluation. Please ensure your bids reach within time at the following address:

About Organization

Oxfam’s vision is a just world without poverty: a world in which people can influence decisions that affect their lives, enjoy their rights, and assume their responsibilities as full citizens of a world in which all human beings are valued and treated equally. Oxfam in Pakistan has been working in the country since 1973. In the Pakistan, our goal is to contribute to the eradication of poverty by supporting women and other vulnerable groups in saving lives and building livelihoods, enhancing their resilience to crises, shocks and stresses, and making their voices heard to hold duty-bearers accountable.