DEEP (Development & Economic Empowerment of People) was incorporated in 2010 under the leadership of Mr. Majid Khan – CEO in Lahore - the heart of Pakistan. It is a non – governmental organization registered under the Societies Act, 1860. DEEP Foundation operations are exclusively in urban, Semi Urban & Rural areas of Pakistan through partnerships with different investors.The main thrust of DEEP is to work with women who are socially disadvantaged and economically exploited by providing different Social Services
Vision
“To empower people socially & economically through provision of multiple livelihood opportunities”
Mission
Enhancing the role and capacities of local communities to improve their quality of life with equal participation of all, without any sort of discrimination at any stage and at any level. Our mission statement also contains a more concrete commitment that all our policies and programs are designed and implemented in ways consistent with agreed international commitments on gender equality, human rights, disability and environmental sustainability
Objective
Promoting entrepreneurial skills through enhancing skills and inculcating product development & business management expertise
To focus on “Family Empowerment” instead of “Women Empowerment” by catering to household needs through women
DEEP’s strongest asset is its staff, therefore it strives to provide healthy, growing work environment to its staff
To balance DEEP’s economic empowerment agenda with social and cultural awareness