About Organization
  • Established in: 2010

  • Registration Law: Society Registration Act 1860

  • Themes & Interventions: Education, Health, Economic Empowerment

  • What We Do: Awareness Rising, Service Delivery

Contact Details
  • Head Office at Quetta

  • Flat No. 10, Attaullah Mardanzai Plaza, Samungli Housing Scheme, Samungli Road, Quetta, Balochistan.

  • Phone: 0812863829

  • Email: smaajpk@gmail.com


Society for Mobilization, Advocacy and Justice (SMAAJ) is a non-profit, non-political, non-government development organization dedicated to bring lasting improvements in the quality of life of the poorest communities in Baluchistan. SMAAJ was established as an independent NGO in 2005 and is registered with the Government of Baluchistan, under the Societies Registration Act 1860. Professionals with comprehensive knowledge and understanding about social and sustainable development provide governance and direction to SMAAJ management. SMAAJ has achieved tremendous growth and success since its inception through the dedicated teamwork of its highly motivated, skilled and experienced personnel. SMAAJ's prime work areas are Community Mobilization, Water, & Sanitation, Livelihoods, Health, Education and Emergency relief and preparedness. Several national and international agencies have supported SMAAJ projects on social development and relief activities. SMAAJ also implements projects with relevant line departments of the Government of Baluchistan. The organization strives to achieve its mission through the use of key strategies which include the fair participation and involvement of all stakeholders; advocacy, sensitization and capacity enhancement for addressing key concerns and the social mobilization. In addition to the core programs, the organization has three cross-cutting themes which are the fundamental part of all core programs of SMAAJ. These include gender equity, justice and advocacy in program areas.


The organization envisions ‘an enlightened society, where people have choices to exercise and enjoy rights and access to services without discrimination, a society where people will have freedom and dignity as well as respect for others and the environment.


mission of SMAAJ is to mobilize and support and to develop the capacities of the disadvantaged and most vulnerable people of the society, to bring positive and sustainable changes in their lives by minimizing the contributing factors towards poverty and vulnerability


Creation of opportunities and spaces for marginalized families, Women, Children and Youth so that they could meet their various growth and overall development needs and could freely exploit their potentials for achieving their dreams.
Creation of opportunities and spaces for marginalized women so that they could be brought into the mainstream development and they could live a fear-free life and experience respect and justice at all levels.
Women economic empowerment through skills enhancement, enterprise development and microfinance.
Increasing literacy by establishing formal schools and adult literacy centers for women in the communities.
Physical infrastructure development for poverty eradication and environment conservation.
Provision of basic health facilities through Community Health Centers and free health camps
Promotion of democratic values, peace and social harmony in society through awareness campaigns and advocacy programs.Promotion of women rights, gender equality and provision of legal and moral support to the victims of violence against women.