About

Established in 1982

Chief Executive Officer: Prince Khesru Shah

Head office at Dir Upper

Dir Upper, Swat, Peshawar, Chitral,

Voluntary Social Welfare Organizations (Registration and Control) Ordinance 1961

Introduction

Programme for Peace, Rehabilitation, Integrated Development (PRID) is a non-profit, non-partisan organization which has registered on 3rd November 1982 under the Voluntary Social Welfare Ordinance ACT 1961; Registration number 129 DSW/Khyber Pakhtunkhwa Peshawar. “PRID” is a development organization working for social development of vulnerable and less developed people. “PRID” could also be labeled as an implementing organization which designs and implements various developmental projects with the financial and technical support of National and international donor agencies. It was set up in response to an urgent need expressed by women youth and Children for a forum to address their issues; it has developed into a guiding Children, Youth & Woman to take practical steps for the betterment of themselves and their families. It is a participatory development initiative, focusing on the active involvement of the communities especially women, youth children and People with Disabilities. “PRID” working in villages of Khyber Pakhtunkhwa (KP) and especially
Malakand Division with its core programs including Social Mobilization, Health, Education, Civil Rights, Economics Empowerment, Environmental Social Management, Peace Pluralism, Tourism to promote culture and Arts & Humanitarian response.
Moreover, PRID is Contingency planning for COVID-19 and mitigation measures at programme and operational levels are already underway, and this update aims to provide an operational snapshot for NGOs (both local and national) in a rapidly changing context.
Key messages

  • COVID-19 stigma is already having a negative effect on the most vulnerable and increasing desire to keep a low profile and to not report suspected cases. This puts vulnerable individuals and their communities at risk.
  • It is essential to combat fake news with trusted members of communities (including volunteers and NGO staff) relaying Health Department Government Pakistan and WHO awareness messages.
  • Movement challenges will restrict refugees from going to hospitals to seek testing and treatment.
  • Critical to keep engagement and coordination with Government, NGOs, CBOs, religious leaders and municipalities.
  • Slower or halted implementation will result in inability to meet existing targets under programmes with a focus on maintaining essential operations for vulnerable communities.
  • Resilience of vulnerable groups to stockpile food and essential household items will be significantly strained due to the prevailing economic crisis during the lockdown in KP Pakistan