The U.S. Consulate General Lahore is committed to supporting efforts which empower journalists in Pakistan to perform their important work to the highest professional standards, as befitting the media’s role in bolstering Pakistan’s democracy. Traditional and new/digital media face challenges in producing impactful content in Punjab, the largest media market in Pakistan. The quality of their work often sets a standard for nationwide media. The U.S. Mission seeks to support a higher-quality media environment, to raise journalistic standards and respect for freedom of press in Pakistan.
They seek proposals which further the professional development of Pakistan’s journalists by training journalists/reporters on monetizing and expanding their skills through new media/visual production training. The training will also promote entrepreneurship, giving participating journalists the skills and confidence to develop new digital platforms for independent media. The project will also help create an atmosphere in which USG messaging can be made more effective. The training will be arranged for both traditional and new/digital media personnel in Lahore through a series of workshops aimed at deepening their digital and visual storytelling skills. The proposal must include a detailed breakdown of topics to be covered during two (2) two-day workshops to be held in summer 2020.
As part of the funding, the grantee should solicit American experts working in traditional and new/digital media who can train journalists on how specific topics are dealt with using impactful visuals, which can both contextualize the issue and also get the audience to think about solutions as a community. The workshops should include a field project with the participants to gain a practical understanding of visual storytelling. Topics to be covered by the program should include elements of the following: introduction to visual production for broadcast, script writing and voice recording, group sharing and feedback in a story circle, image preparation and storyboarding, video editing: transitions, effects, music and titles and/or developing a brand and audience. The program should build the capacity of media professionals to create and distribute content that will increase their marketing skills and help them attract advertisers, making them less reliant on government funding and advertising, and contributing to a free press ecosystem. The focus would be on one of Pakistan’s major cities, Lahore. The primary objectives are:
Participants and Audiences
Participants will include working traditional and digital media practitioners, working with a media house or independently.