Applications must include an updated CV/profile, social media links with follower counts, links to at least three previous videos, a brief concept note, and a financial proposal (total lump-sum cost in PKR, inclusive of all taxes and production expenses).
Submission Email: consultancy@cpdi-pakistan.org (mentioning the assignment name in the subject line).
Evaluation Weightage: 70% for technical documents/concept, 30% for the financial proposal.
Here is a summary of the Terms of Reference (ToR) for the Video Creator / Consultant for Awareness Video(s) in Support of PHO Ban in Pakistan, issued by the Centre for Peace and Development Initiatives (CPDI):
Position: Video Creator / Consultant for Awareness Video(s) (Individual or Firm)
Organization: Centre for Peace and Development Initiatives (CPDI)
Project Title: Moving Towards Healthy Future: Aiming for PHO Ban in Pakistan
Location: Islamabad
Duration: 15 working days (3 weeks) at 100% level of effort
Objective: Produce engaging, accurate video content in Urdu (and/or regional languages) to raise public awareness about the health risks of Partially Hydrogenated Oils (PHOs / trans fats) and build support for a complete ban in Pakistan.
The consultant will be responsible for content creation, scriptwriting, production, review, and publication. Deliverables include:
Option A: One (1) awareness video (2–3 minutes) OR Option B: Four (4) short videos (30–50 seconds each).
Scripts: Written in Urdu or Urdu/regional languages.
Drafts & Final Product: Submission of raw drafts for approval, followed by high-resolution final video files.
Publication: Publish the approved video(s) on the consultant's official social media handles, tagging CPDI as a collaborator.
20% upon signing of the contract.
30% upon submission of draft video(s).
50% within ten working days after the release of the video(s) on the consultant's social media and final handover to CPDI. (Note: All payments are subject to applicable taxes and laws of Pakistan).
Audience Reach: Minimum 25,000 followers/subscribers on each social media handle (Instagram, Facebook, TikTok, X/Twitter, YouTube, etc.).
Performance: Minimum 3,000 views on each previously created social media work.
Skills: Proficiency in Urdu/regional language voice-overs, supporting graphic/artwork creation, and creative execution.
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