Penny Appeal is a non-profit charitable organization registered under Trust Act 1882 (Registration No. 15558) at Islamabad. The purpose of the organization is to provide assistance to marginalized groups of the society to enhance their access to basic life essentials. The organization is assisting marginalized communities through above mentioned programmes in Punjab, Sindh and KPK provinces of Pakistan and AJK. Penny Appeal serve the vulnerable community on purely humanitarian basis without any biasness of religion, race, tribe, language and gender.
All programmes of Penny Appeal are funded by Penny Appeal UK (Registered Charity No. 1128341).
Penny Appeal thematic areas are: