Population Services International (PSI)

PSI (Population Services International), a non-profit organization headquartered in Washington, D.C. PSI is a network of locally led, globally connected organizations that are passionate about making it easier for people to lead healthier lives. Together with partners, we transform health by tackling the root causes preventing people and their communities from achieving and maintaining good, quality, and affordable
health.

With over 50 years of global experience, we have been at the forefront of developing innovative solutions to complex global health challenges. At PSI, we center the voices of people and communities, grow robust markets for health products and services, and support governments to build resilient health systems. Our integrated program design makes it easier to serve more people’s holistic needs for the long term.

For over 35 years, PSI, with its independent network members and local NGO partners, has been implementing social marketing, social franchising, and behaviour change communication programs in family planning and reproductive health in Pakistan. In 2017, PSI signed a memorandum of understanding (MOU) with Pakistan's Ministry of Interior (MOI) and has been working as a branch office of PSI Washington.

By 2023, PSI, together with our network members, reached an estimated 44.2 million consumers reached with primary healthcare products and services, including in family planning, malaria, HIV, TB, and sanitation services. Additionally, over 26.6 million users were reached through accelerated market growth and systems change. Moreover, 5.6 million consumers were reached through our social business model.

By leveraging insights gained from our direct work with consumers, communities, government, and businesses, we create and scale consumer-powered healthcare programs. Our approach includes community-level interventions and demand-side strategies such as behaviour change communication (BCC), social marketing, mass media, and edutainment. Through evidence-based tools and programs, we develop solutions for consumers and providers across various health domains.

Operating in over 40 countries, our mission goes beyond sexual and reproductive health (SRH) to address broader health needs. We engage in programs related to family planning (FP), sexual and reproductive health (SRH), HIV/AIDS, malaria, maternal and child health (MCH), as well as water, sanitation, and hygiene (WASH). Through our social marketing initiatives, we distribute affordable and accessible health products globally.

Pakistan
What sets us apart is our focus on measurable health impact. We measure our effect on disease and death, like how for-profit organizations measure revenue and profits.
Our mission at PSI is to make it easier for all people to lead healthier lives and plan the families they desire.