Uks is a research, resource and publication centre dedicated to the cause of gender equality and women's development. Uks is an advocacy and rights-based group seeking to raise awareness and assist implementation of our goals and ideals. The center focuses on the women-media relationship; a concern that has hither to remained poorly represented by organizations working on women’s rights.
The Center has already won the support of many journalists, human rights and women's rights activists, academics and other like-minded groups.
Since its inception in 1997, Uks has monitored media, conducted research on emerging trends, particularly regarding gender and women development, and undertaken trainings and workshops to raise awareness about crucial issues amongst media.
Uks views the mass media as an exceedingly important part of our day-to-day living, reflecting and, to a large extent, determining our daily life and ideological beliefs. Therefore it aims to utilize, in its entirety, the services of our media to effectively improve the present status of the Pakistani woman and to highlight the importance of her role in national development. Uks, with its team of professional media persons and researchers, aims to look at various aspects of women-media relationship.