In a major move toward women’s economic empowerment, Punjab Chief Minister Maryam Nawaz Sharif has officially launched the “e-Learn She Earn” program. With a dedicated budget of Rs. 700 million, this initiative is designed to bridge the digital divide by equipping thousands of women across the province with high-demand tech skills.
The program aims to transform women into the “founders of a digital revolution,” enabling them to earn a sustainable living through remote work and online businesses from the comfort of their homes.
What is the “e-Learn She Earn” Program?
Executed by the Punjab Skills Development Fund (PSDF) and the Women Development Department, the program offers free, three-month online training courses. It is specifically built for women who want to start their freelancing journey or launch their own digital startups.
Key Courses Offered
The curriculum focuses on market-relevant skills that allow for immediate entry into the global gig economy:
- Digital Marketing & E-commerce: Learn to sell products and manage brands online.
- Graphic Design: Master creative tools for visual storytelling.
- Virtual Assistance: Provide administrative support to international clients.
- Digital Customer Care: Professional training in managing online client relationships.
Exclusive Benefits for Selected Candidates
To ensure participants can learn without financial or technical barriers, the Punjab government provides:
- Free Laptops: High-quality devices to facilitate professional work.
- Monthly Stipends: Financial support during the training duration.
- Internet Access: Support for reliable connectivity.
- Professional Certification: Recognized credentials upon completion.
Eligibility Criteria
The program is open to women meeting the following basic requirements:
- Age: 15 to 35 years (though some specialized tracks may extend up to 40).
- Residency: Permanent resident of Punjab with a valid CNIC/B-Form.
- Education: Minimum Matric or Intermediate preferred, depending on the chosen course.
How to Apply
Interested candidates can register through the official portals managed by the Punjab Information Technology Board or via the PSDF website. The selection process is merit-based and typically includes an initial assessment test to evaluate aptitude.
Main Application Portal: The primary registration for the digital skills program is typically hosted at eearn.pitb.gov.pk.
PSDF Enrollment: For programs focusing on rural empowerment and technical trades, you can apply directly through the Punjab Skills Development Fund (PSDF).
This landmark initiative marks a significant step toward inclusive economic growth, ensuring that the women of Punjab are not just part of the workforce but leaders in the digital economy.
